The executive summary should mimic the sections found in the business plan. It is just a more concise way of stating what’s in the plan so that a reader can get a broad overview of what to expect.
State the company’s mission statement and provide a few sentences on what the company’s purpose is.
Company History and Management
This section describes the basics of where the company is located, how long it has been in operation, who is running it and what their level of experience is. Remember that this is a summary and that you’ll expand on management experience within the business plan itself. But the reader should know the basics of the company structure and who is running the company from this section.
Products or Services
This section tells the reader what the product or service of the company is. Every company does something. This is where you outline exactly what you do and how you solve a problem for the consumer.
This is an important section that summarizes how large the market is for the product or service. In the business plan, you’ll do a complete market analysis. Here, you will write the key takeaways that show that you have the potential to grow the business because there are consumers in the market for it.
This is where you will summarize what makes you better than the competitors. Identify key strengths that will be reasons why consumers will choose you over another company.
This is where you estimate the sales projections for the first years in business. At a minimum, you should have at least one year’s projections, but it may be better to have three to five years if you can project that far ahead.
Startup Financing Requirements
This states what it will cost to get the company launched and running. You may tackle this as a first-year requirement or if you have made further projections, look at two to three years of cost needs.