DARTMOUTH, NS — A neighborhood subscription field firm that helped small companies keep afloat throughout the pandemic is being acquired by a Dartmouth advertising and marketing company.
Nova Scotia’s Neighborhood Haul is being acquired and reimagined by That is Advertising, the corporate that developed the subscription field firm’s title and branding in 2020.
Neighborhood Haul founder Matt Symes handed off the enterprise to That is Advertising CEO Neil Stephen in an settlement confirmed on Aug. 8.
Symes stated Neighborhood Haul was created with a concentrate on creating demand for small companies that had been dealing with a devastating pandemic problem.
“In a single day, farmers markets had closed and shops had been shuttered,” stated Symes in a information launch.
“Neighborhood Haul made it simple for Nova Scotians to help native at a time when all the things was so tough. . . . We love fixing issues and it did simply that.”
Stephen stated from the second Symes referred to as the advertising and marketing firm in Could 2020, they had been onboard with the mission.
“We shared his fears — small producers had been going broke as a result of they could not get their merchandise to clients,” Stephen stated.
“So, we named it and gave it a visible id that his workforce might actually run with. Now, two years later, it seems like we’re effectively geared up to assist the model evolve.”
That is Advertising will take over operations in September and plans to make adjustments. Nonetheless, Stephen stated, he’ll converse to clients first.
“There’s a lot to be taught and no larger trainer than clients who buy every field.”