Netflix misplaced about 1 million subscribers final quarter — a greater than anticipated end result for the streaming big, which additionally forecast 1 million internet new subscribers for the upcoming quarter.

The corporate had projected a lack of 2 million subscribers. Earlier this yr, the 25-year-old firm reported its first quarterly decline in subscribers — about 200,000 — in additional than a decade.

The corporate’s shares have been up as a lot as 8% in after-hours buying and selling. Netflix’s share value has declined 67% this yr, although it stays the biggest international streaming platform, with greater than 200 million subscribers worldwide.

In its quarterly letter to shareholders, Netflix stated it was involved in regards to the tempo at which its revenues would develop going ahead. The corporate reported roughly $8 billion in quarterly revenues Tuesday, a marginal enchancment over the $7.9 billion it reported within the earlier quarter.

“Reaccelerating our income development is a giant problem,” Netflix stated in an SEC submitting. “However we have been by means of laborious instances earlier than. We have constructed this firm to be versatile and adaptable and this might be a terrific take a look at for us,” the assertion learn. The corporate re-emphasized its energy within the streaming panorama.

“We’re assured and optimistic in regards to the future,” the corporate stated.

Netflix additionally confirmed it’s planning to roll out a lower-cost plan that may function commercials, although it didn’t say how a lot that plan would value. It stated it will seemingly begin off providing the plan in a handful of markets with massive quantities of spending on promoting. The brand new ad-supported plan won’t change present ad-free subscriptions.

The streaming area is very aggressive, and is prone to stay in order HBO Max, one in all Netflix’s shut rivals, is about to accomplice with Discovery+ so as to add its content material library at $14.99 a month with no advertisements. In the meantime, Disney has saved its Disney+, Hulu and ESPN+ bundle at $13.99 a month.

Within the shadow of Netflix’s historic lack of subscribers final quarter, HBO and the cable channel’s HBO Max streaming service added 3 million new customers.

Nonetheless, Netflix has remained dominant, having reported $1.6 billion in internet revenue in March. Different streaming platforms like Disney+ and NBCUniversal’s Peacock projected losses tied to their respective investments in new content material.

Amid its struggle to maintain main the pack within the streaming race, Netflix earlier this yr introduced plans to rein in password-sharing amongst its customers.

Netflix estimates that 100 million households worldwide are utilizing shared passwords, plus an extra 30 million in North America — one thing it stated was making it tougher to develop membership and revenues.

On Monday, Netflix stated it was rolling out a brand new coverage in 5 Latin American nations that may require an additional price to be paid for every extra family utilizing a Netflix account.

In its earnings report Tuesday, Netflix stated it hoped to search out an easy-to-use paid sharing providing that might be rolled out in 2023.